Our Services
Brand Naming
More than 2,000 companies have trusted us to brainstorm their brand’s first impression – a memorable, scalable name that represents their reason for existing. Our proven process for brand naming balances creativity with strategic research to ensure resonance and viability.
What we offer
Identifying the ideal brand name requires a blend of creative brainstorming and analytical research. When you hire Bootstrap to name your business, you’re hiring a team of naming veterans who know how to balance both.
Brand Name Creation
We provide you with several tailored brand name suggestions vetted for linguistic appeal and marketing potential. Each recommendation is intentionally crafted to resonate with your unique audience.
Competitive Research
While brainstorming, we reference your top competitors, to ensure we understand your business niche & audience as well as to make sure you’ll stand out with each name we come up with.
Brand Name Rationale
For each name we recommend, you’ll receive an accompanying 2-3 sentence pitch, including how we came up with the concept and why we believe it represents your brand well. Clients often use these to inform website copy, company handbooks and employee training.
Domain Name Suggestions
While the creative brainstorming part of brand naming is critical, availability research is just as important. We provide domain suggestions for each name recommendation, ensuring no similar brand has yet to establish a significant web presence with the idea.
Tagline Exploration
Brand names and taglines go hand in hand. All of our naming packages include accompanying tagline ideas to tie together this critical step in the branding process.
Preliminary Trademark Research
After picking a brand name, protecting it has to be your next step. This is why we perform preliminary trademark research for your country of registration with each and every name we come up with.
Our approach
We believe process makes perfect – and ours for brand naming has been tested and perfected over five years and thousands of clients.
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We send you a written brief that will draw out the information needed to brainstorm relevant names you’ll love. We've found this method not only saves time but ensures clients have a solidified vision and are ready to enter into the naming phase.
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With the brief in hand, our team begins brainstorming without bounds. We develop word maps, test out name styles & combos and work as a team to create as many ideas as possible. Then we step away, let our minds wander and come back again to finalize our list of top ideas.
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We take our top ideas and vet them for viability, researching domain, trademark and social media handle availability. From there, we narrow down our options and organize them into a visual presentation with accompanying name rationale and tagline ideas.
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After initial delivery, we help guide feedback notes to ensure we’re getting closer to a final option you’re excited about. Upon finalization, we provide direction on what we suggest you tackle next to protect and launch your brand.
Some of our finest work
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Some of our finest work *
All logos and names developed by Bootstrap Branding
What people are saying
Our branding process and commitment to client satisfaction is designed to impress. Above all else, we take the time to listen to each client’s specific goals to ensure our services are tailored and targeted.
